A.I IN WEB DEVELOPMENT – DIGITAL REVOLUTION

Web development services and social media giants recently underwent a makeover in the development part. This is basically done to reach to the target mobile audience. According to the market research, 75% of the users access almost every website and social media platform through phones.In fact we hear every day that the tech world is growing with the use of the advanced technology which is bringing us closer. Such an example are the development of improved user interface, voice recognition and face recognition software. Here artificial experience plays the role to boost up user experience.Integration of ecommerce with the website development service has produced effective results. It has bought the customers closer to the products. Customers can easily study the features of a product before purchasing it. The two recent development in the tech world are the Google’s voice design and the Microsoft’s Cortana.What is the role of AI here? AI helps them to increase their interaction level. Thus increasing instant response to customer’s query, which in turn helps to increase their businesses. The more the faster, the better is the result. It’s about super-fast machines with super-fast intelligent response, producing positive results.

Implementing artificial intelligence in web development

When you show interest in certain products while browsing a website, the web interface automatically offers you some promotional offers to attract users for buying it. Here AI helps in deciphering buying intents based on user behavior. Let’s see some of the ways Artificial intelligence in web development helps to benefit user experience.

• Machine Learning: AI plays a bigger scope in customization of websites. Now the designer doesn’t need to decide the web layout, the images, color scheme and button shape. The software using AI analyzes the user’s requirements on the basis of interaction and user activities and decides which element would work best. This makes web design more and more engaging. 
• Better Interactions: You will never find a smooth communication between humans and machines. But recently chat bots has been beneficial in the communication process since it is powered by artificial intelligence. Using it, machine can decipher human emotions as communication without any misunderstandings or miscommunications. As a result, websites or web-enabled devices can be created with the use of artificial intelligence that will communicate with emotions in an effective manner. This helps the users to freely interact with websites without any barriers of communications.
• Growth of Voice based search: One of the latest achievement of AI is to decipher the user intents and preferences based on the voice differences of the user. This causes an increase in the rise and growth of voice-based search in Website development. AI plays a key role in understanding how fast users want information and enables a smooth voice conversation between users and websites. The technology powered by voice commands enhances virtual shopping experience.
• Effective Marketing: Artificial intelligence perform marketing predictions based on customer behavior providing plenty opportunities for e-commerce market. Few examples such as kinds of products customers will buy, products which customers won’t buy, budget suitable for the customer etc. are predicted by AI software.
• Improved User Experience: AI helps in understanding the user’s needs in a better way. The advanced sites uses AI which evaluates the mood of the customers and predict their preferences in an easy manner. The websites uses statistical analysis in a beneficial way creating a better environment predicting the best user experience. Thus errors can be reduced delivering the customers with desired value and experience. Above all, websites will be able to process data and information on any scale to serve the interest of end users in a perfect manner.
• Online Store Experience: Customers would love to experience the personalized in-store experience with sites using AI. Now any business can develop a website offering a great web experience and a perfect shopping environment to the users. Such sites work with the help of AI-powered chat bots. The websites understand their requirements of the customer properly. As a result, there is a positive outcome of the business. 
• Web Traffic SEO: For every business hitting the search engine ranks and being on the top is more important than any other role. AI plays a crucial role in getting to know the least competitive and uncommon keyword and contents driving away traffic. Basically AI goes to the depth behind every search and accordingly delivers solutions.