HOW ARTIFICIAL INTELLIGENCE WILL TRANSFORM MOBILE APP MARKETING

The potential for Artificial Intelligence in the mobile marketing industry is now huge. Now mobile app marketers are trying to adopt into this strategy. Big names such as Amazon use AI to predict buying behavior and make recommendations to their customers based on their previous purchases.Artificial Intelligence helps in understanding the user’s needs in a better way. The advanced sites uses AI which evaluates the mood of the customers and predict their preferences in an easy manner. The websites uses statistical analysis in a beneficial way creating a better environment predicting the best user experience. Thus errors can be reduced delivering the customers with desired value and experience. Above all, websites will be able to process data and information on any scale to serve the interest of end users in a perfect manner.

Automated Reasoning

With the combination of computer science and mathematical logic, automated reasoning is one of the most powerful elements of Artificial Intelligence and helps the consumer to achieve their goal faster and easier. With Artificial Intelligence and machine learning, most of the apps gets a certain ‘human-like’ feature by enabling them to work by themselves without any real human intervention. Once programmed, apps have the capability to analyze the actions of the users whilst in the app and make super quick decisions based on a number of factors. So rather than the standard ‘one size fits all’ approach, your app is able to give each consumer a more tailored, individual experience.Uber and Ola uses AI to automatically suggest the best possible route for their drivers given the time of day and known traffic congestion. This helps them get their customers to their destination quicker, which is ultimately their main goal.

Purchasing Behaviors of Artificial Intelligence

You might be satisfied with the number of downloads for your app. Then you must start thinking of ways to maximize your revenue from these customers. Up-selling to your current customers becomes the main factor of growth for any app company.This is because gaining new users is too difficult, costly, and time-consuming. The results are sending out emails, push notifications and in-app messages. Thus selling everything and anything to your entire customer database to irritate your users. This send them straight to the app uninstall button.Artificial Intelligence has the ability to process this data in a fraction of the time. It analyzes the behavior of your app users. Next it distinguishes between ‘leads’ from those who are not leads. An AI-powered system can learn when is the best time to push out relevant, targeted suggestions about the other products or services your app might offer.

Learning Algorithm

Many app users abandon the app within few days from the initial download. This is because they fail to provide their users with fresh, relevant and engaging content. You might be sending push notifications to your users every day in an attempt to engage them. But if it isn’t something the end user has an interest in, you may as well not bother. As technology becomes more advanced, the expectations of app users is also increasing. They expect a good and personalized user experience. So any less wont work. They will just find a competitor that meets their needs better than you do.AI helps learning algorithm to monitor the choices your users make while using your app. Also while learning what their likes and dislikes are. And use this information to make relevant recommendations that keep them engaging with your app. YouTube, Spotify, and Netflix are all examples of apps who have set up similar algorithms. They are already using AI to enhance their user experience.

Content Writing

The content of the message needs to be researched. It should be written properly before it is sent to the end user.Reference Link: https://joyofandroid.com/best-marketing-apps-for-android/